In 1988, a 24‑year‑old single mother with a marketing degree, Jacqui Major, opened the doors of Oz Resort Swimwear & Resortwear in Mosman on Sydney’s North Shore OZ RESORT From this modest beginning, she spent nearly four decades building what has become one of Australia’s premier swimwear boutiques.
Early Foundations (1988 – 1997)
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Born from a desire to serve real women with flattering and comfortable swimwear, Oz Resort initially offered in‑person styling and expert fitting in Mosman
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By 1997, long before many retailers embraced ecommerce, Jacqui launched www.ozresort.com.au capturing the emerging online market early and paving the way for sustained growth
Growth & Expansion: Styling + Scale (1997 – Today)
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The boutique moved to Dee Why, home of its current flagship store at 755 Pittwater Road, where expert styling rooms and fitting lounges were introduced OZ RESORT
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With more than 5,000 items in inventory across women’s, men’s and kids’ categories, Oz Resort caters to diverse body types and fashion preferences, including plus size and mastectomy swimwear
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Oz Resort has served over 79,000 satisfied customers worldwide by the time the website marked its 35+ year anniversary since launch
A Swimwear Empire Built on Expertise & Empathy
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Jacqui’s styling approach is not just transactional—she and her team see swimwear as a confidence tool, helping women look and feel great on their own terms OZ RESORT.
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In addition to fashion swimwear, Oz Resort evolved into a Swimwear Innovation Specialist, especially through curated mastectomy styles. Jacqui is explicitly named on the site as the “owner, operator, stylist and Swimwear Innovator” behind the brand’s inclusive design approach OZ RESORT.
Sustainability, Curation & Customer Care
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Oz Resort champions eco-conscious fashion: more than 90% of their swimwear range is made using recycled-plastic fabrics like Ecolast+™ and Ecolast, reflecting their commitment to ethical swimwear fashion OZ RESORT.
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The boutique combines big-brand offerings—like Sunseeker, Jets, Seafolly and Speedo—with its own Ozi Varmints kidswear label made in Australia, offering stylish, sustainable choices for all ages OZ RESORT
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Jacqui continues to emphasize personalized service: clients can use stylists over the phone, reserve fittings in person, and enjoy easy swaps if sizing isn’t perfect, even offering same‑day deliveries in special cases OZ RESORT.
📌 Why It’s So Remarkable
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38 years in business: From opening shop in Mosman in 1988 to today's online and retail presence, Oz Resort reflects decades of dedication.
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Trailblazer online: Launching its own website in 1997 positioned it ahead of many fashion retailers — helping reach tens of thousands globally.
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Stylist-first ethos: Jacqui’s reputation as a styling expert means every customer—to her—is the centerpiece of the experience.
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Inclusivity at the core: From plus-size to mastectomy swimwear, Oz Resort adapts its product range to real‑world needs.
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Sustainability with style: Using recycled fabrics while curating top brands like Sunseeker, Jets and Jantzen, Niptuck, Sea Level and Pool Proof gives shoppers eco‑friendly yet fashionable options.
Final Word
In her 38‑year entrepreneurial journey, Jacqueline Major has grown Oz Resort from a local swimwear store into a respected, styling‑led swimwear empire. With her vision, the brand has thrived through digital transformation, sustained ethical fashion practices, and unwavering personal service. Oz Resort today is not just a store—it’s an institution on Sydney’s beaches and beyond.
